Edgar Allan Poe Bioscript - Free Essay Example

Sample details Pages: 3 Words: 807 Downloads: 1 Date added: 2019/06/26 Category Literature Essay Level High school Topics: Edgar Allan Poe Essay Did you like this example? January 19, 1809, this was the time of birth to the creator of detective fiction, the alcoholic gambler, and literary pioneer, Edgar Allan Poe. With his birth came a new era for literature. An era filled with happiness, sorrow, and success. Don’t waste time! Our writers will create an original "Edgar Allan Poe Bioscript" essay for you Create order His birth parents, Elizabeth and David Poe, despite them being his parents there relevance would fade when his care fell to the Allans. This was due to his deceased mother and fathers abandonment, one year later. This sparked his tramatuce life and poor decisions with alcohol and gambling. Which then lead to his lifelong struggle with depression. Even though the Allans treated Edgar as their own, he didnt feel as though he belonged. At the age of six Edgar temporarily moved to Scotland with his parents and attended Irvine Old Grammar school, then switched to Manor House boarding school for eight years. After he attended the University of Virginia. He then started drinking heavily and quickly became in debt. Attempting to attain money from John Allan results with no sympathy and anger at Poe for dropping out of school With no money left he had to quit school and join the army in Boston. After the death of Mrs.Allan he returns home. It is only them when he and his father make amends and his fathers sponsors his attendance to West Point. This endeavor was quickly put to death when he realized he was in no shape to participate .He dilbritley got kicked out of West Point in 1831. Following his recent pattern of dramatic decisions, he becomes a full time writer and literary critic after struggling to make a living for several years.Seaking the help of Mr.Allan again results in no aid. Trying to support himself, he submits stories to magazines and is rejected again and again. In this time his adopted father dies leaving nothing to Poe in his will. In 1835 after winning a literary contest he lands a job as an editor of the Southern Literary Messenger . He began looking for a job to support his newly wed wife who was his thirteen year old cousin. Despite this being negatively viewed on in modern times having a wife( despite her being thirteen and being related) it served as a source of encouragement for finding a job. Poes complete lack of mercy when criticizing made him many enemies but the controversy attracted higher rates of purchase so he was allowed to continue. Poes contervitionalailty in criticism gained him such a high raise in awareness that he felt over qualified for Richmond so he left for New York. Within a duration of two years Poe publishes two more books the first Ligeria and the second which was published a year after the firstThe fall of the house of usher.After that publication he published Tales of the grotesque and arabesque . The Fall of the House of Usher was one of his most famous works and gave momentum to his career. This momentum led to his birth to the detective fiction genre. Its creation was phausable through the publishment of The Murders in the Rue Morgue which surpassed The Fall of the House of Usher in achievement to its name.Both works had popularity and were the start to his name once shadowed but when the works it authored were read it was envied by all. Poes life shifts before his next notable work is published. In New York he began working for a new magazine called Rams. He published Murders in the Rue Morgue the magazine had an additional 34000 in circulation within a year of Murders in the Rue Morgues publication. This brought him praise for its uniqueness in its time. While this praise was very high and the poem gave him fame he ceased to believe his worthiness. Around this time he was interviewed about his life and provided false information. This false information included a fake age and background. Edgar moved to Philadelphia in 1838. He continued to write classic pieces of detective literature like the raven in 1845, but his soon found happiness with his wife and his job as a literary critic came to end when his young wife died at the age of 24, this struck poe with griff and anger. This was going to be their 11th year of marriage but it was cut short because of her. Virginia Eliza Clemm Poe died of tuberculosis. Her death caused poe to struggle with his already bad depression and chronic alcoholism. With this he moved back to lowell, massachusetts and settled into his new life. His poems became more and more obsessed with his wife and her death. They also became more obscure like Lines on Ale and For Annie. He fell in love with Nancy L. Richmound, a married women. In 1849, he finally confessed his feelings for in a poem called For Annie

Lead vs. Led How to Choose the Right Word

The words lead vs. led are particularly tricky: Sometimes they sound alike and sometimes they dont. Led  (which rhymes with red) is both the past and past participle form of the verb lead (which rhymes with deed). The verb  to lead  means guide, direct, or bring to a conclusion. The noun lead (rhymes with red) refers to the metal (as in a lead pipe).  The noun  lead  (which rhymes with  deed) refers to an initiative, an example,  or a position at the front (in the lead).  The verb lead and the noun lead  are homographs: words that have the same spelling but differ in meaning and (sometimes) pronunciation. How to Use Lead Use the verb lead to indicate that someone is directing or at the front of others, as in: They lead the group to safety.He leads the group to safety. To use lead as a noun or adjective when you mean the metal, you can craft a sentence such as: Many children became sick due to lead paint on the walls of older houses.The paint was made with lead. You might also have read a sentence such as: The baseball player leads the league in home runs. This sentence uses lead in the sense of having a position in front of. How to Use Led To use led, simply use it as the past tense or past participle for lead, as in: He, alone, led the group to safety.They have led the group to safety. Merriam-Webster suggests that if you aren’t sure whether to write led  or  lead  as the verb in your sentence, try reading it aloud to yourself. If the verb is pronounced led (with a short e), write led. Examples To determine when to use lead or led, its simplest to first discuss the term led, which is always either the past tense or the past participle of the verb lead. So, you might say: We led the game until the eighth inning. The word lead, however, can have a number of meanings. If you want to use the word in terms of being in the front position, you might say: Now the Cubs have taken the lead. This means that the Cubs are, at present, ahead of their opponents. Up to this point in the game, they have scored more runs. You can also use lead in the same sentence in a couple of different ways: Exposure to  lead in paint may lead  to serious health problems. In this sentence, the first use of lead (rhymes with head) refers to the metal, which has been found to have many unhealthful properties. In the second use, lead (rhymes with bead) means to tend toward or to have a result. John Emsley,  in The Elements of Murder, uses both lead and led in the same sentence and adjacent to each other: The theory that  lead led  to the decline of the Roman Empire was first advanced in 1965. In this case, Emsley uses lead referring to the metal, and led as the past tense of lead. You can also use lead in a few other ways, including: Your advice will  lead  me into trouble. In this use, lead means to guide or cause a person to get into trouble. You can also say: The runner was in the  lead  for most of the race, meaning the runner was in front of his competitors, or, He took the  lead  in fighting the measure, indicating that he directed the fight against the measure. By contrast, if you say, His  lead  was the ace of spades, you are saying that he played that particular card first. How to Remember the Difference A few memory tricks can help you keep the various meanings straight. You might remember: I like to lead with an ace, but previously, when I didnt have any aces, I led with a lower card. Or you might try another memory trick like: He took the lead in letting everyone know that lead led to the decline of the Roman Empire. This may help you remember that lead, meaning a leadership position, is pronounced with a long e, while led as the past tense of lead, as well as lead the metal, is pronounced with a short e. Special Uses and Idioms Lead has a myriad of other uses. It can mean a clue, as in: The detective had no leads to go on. In this case, its often used as a plural. Lead can also be used as an idiom, as in: He had a lead-foot. Of course, a human being does not have a foot made of lead. Rather, lead is a heavy metal, so the idiom is using the term to indicate that the person has a tendency to step on the gas pedal too hard and drive too fast. Some dictionaries even list the term leadfoot, meaning a person who drives too fast, as in: Joes leadfoot was always getting him into trouble. In this use, clearly Joe does not have a leadfoot or a lead-foot—that is, a foot that simply weighs more than the average foot and therefore pushes harder on the gas pedal. Instead, Joe chooses to disobey the law, put the pedal to the metal (fully depress the gas pedal), and drive much faster than the posted speed limit, possibly leading to speeding tickets and other moving violations. Sources The Grammar Guru: Lead vs. Led. University of Nebraska-Lincoln.â€Å"LeadFoot.  Urban Dictionary.Mclaughlin, William. â€Å"The Reasons Why Rome Fell - Lead Poisoning Is Often Dismissed as a Major Cause for the Decline of Rome, but the Theory Does Have Some Merit.†Ã‚  War History Online, 22 Nov. 2017.

Fast Food Market in Canada Economics - 6442 Words

The Fast Food Market In Canada | | 10/13/2010Table of Contents The Market for Fast Food in Canada 3 Is the Demand for Fast Food Elastic or Inelastic? 5 Influences on Price Elasticity of Demand 7 The Relationship between Price Cuts and Total Revenue 9 Understanding Fast Food Price Cuts 12 Works Cited 15 | | The Market for Fast Food in Canada When examining market structure, one must look at several factors including the quantity of firms, type of products offered, barriers to entry, pricing power and non-price competition. In order to define the fast food market, all of these factors must be considered. Due to competition, price wars, and barriers to entry in the fast food market, market structure becomes slightly muddled and†¦show more content†¦A third factor that actually classifies the structure of the fast food market as monopolistic competition and not oligopolistic is the fact that though the fast food industry implements non-price competition through coupons, promotions and advertisements, the industry also experiences price wars. There is no tendency to keep prices fixed within the fast food industry. Oppositely, there are constant price wars between fast food competitors (AmosWEB). In 2008, Taco Bell began offering products at prices ranging between $0.79-0.99 in order to undercut the dollar menus at McDonald’s and Burger King. Wendy’s has taken on a similar strategy, offering a double hamburger for one dollar. Many companies are following this trend in congruence with their competitors and this is creating a possibly detrimental price war (Motley Fool). These price wars have led to losses for many fast food companies trying to keep up with their leading competitors’ dangerously low pricing. The giants of the industry can afford to set their prices extremely low; however, companies such as CKE Restaurants Inc. are experiencing large losses in 2010 due to their inability to price as low as front-runners, including McDonald’s and Burger King. Due to the damaging price wars, â€Å"CKE Restaurants Inc. (CKR) recently reported a loss of 6 cents per share for the first quarter of fiscal 2011† (Seeking Alpha). Prices remain fairly rigid within an oligopolisticShow MoreRelatedJollibee Case Study Transnational Management Individual Assignment1019 Words   |  5 PagesFirst started as an ice cream parlor in 1975, today Jollibee has become the number one fast food chain that serves burgers, sandwiches and rice meals in its originating country, Philippines (Beamish and Bartlett, 2014). It first started its foreign expansion to Singapore, and today it has expanded to 9 countries including United States. There are countless countries withholding potential for Jollibee’s expansion, and several of them will be discussed in the following discourse. INDONESIA OneRead MoreAnalysis Of Mcdonalds The Fast Food Industry1719 Words   |  7 Pages The market has expanded rapidly, with each product being produced in many and different ways. After researching about McDonald’s, we have concluded that the corporation operates in a monopolistic competition, as there are many competitors that produce and sell products that are differentiated from on another. 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AREAS OF CONSIDERATION Strengths 1. Strong market position. BKC is the worlds second-largest Fast Food Hamburger Restaurant (FFHR) chain as measured by the total number of restaurants and system-wide sales. 2. Strong brand equity. Burger King’s Whopper is known for its quality and it is the best known brand in fast food. The Whopper (and by extension, Burger King) presents a well integrated â€Å"package†Read MoreEnvironmental Analysis of Kellogg’s Cereal Category Essays941 Words   |  4 Pagesstatement | Action Plan | Economics: * Unemployment nationally 10%Recession started in 2008; unemployment is high in record in Canada now. People have no more money to buy expensive stuff. * Consumer confidence lowest in 15 yearsâ€Å"Nanos Poll Shows Canada Consumer Confidence Weakens to Lowest Since 2009†. Consumer doesn’t want to spend more money; consumer would like to pay less for the value product. 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However, those fast food are defined as junk foods which contain numerous calories and are rarely good for health. Moreover, not only junk food but also soft drinks can affect society negatively

Essay about Life Struggle on Minimum Wage - 693 Words

Life Struggle on Minimum Wage nbsp;nbsp;nbsp;nbsp;nbsp;Sometimes life isn’t always as easy as getting a job, making money and paying you bills. In her fascinating book on extended essays Nickel and Dimed, Barbara Ehrenreich poses as an unskilled worker to show the struggles encountered everyday by Americans attempting to live on minimum wage, â€Å"matching income to expenses as the truly poor attempting to do everyday.† (6) nbsp;nbsp;nbsp;nbsp;nbsp;Ehrenreich gave herself three rules she had to live by and they were: 1. She could not use her education or professional skills to land a job, 2. She had to take the highest paying job offered and do her best to hold it and 3. She had to take the cheapest accommodations available with an†¦show more content†¦Ã¢â‚¬Å"There is not vindication in this exit, no fuck-you surge of relief, just an over-whelming dank sense of failure pressing down on me.† (48) nbsp;nbsp;nbsp;nbsp;nbsp;In Maine she works in a care home on the weekends and a cleaning maid service throughout the week. She finds out that her work as a maid is so hard that her health begins to fail and she is revolted when a friend working with her struggles on, despite serious illness and pregnancy. nbsp;nbsp;nbsp;nbsp;nbsp;In Minnesota the author finds herself within the giant multinational Wal-Mart, working as a shop assistant. Where everything is very intimidating and overly done, all the way down to the orientation. â€Å"For sheer grandeur, scale, and intimidation value, I doubt if any corporate orientation exceeds that of Wal-Mart.† (143) nbsp;nbsp;nbsp;nbsp;nbsp;Ehrenriech in her evaluation of her experiences states: nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"What surprised and offended me most about low-wage workplace (and nbsp;nbsp;nbsp;nbsp;nbsp;yes, here all my middle-class privilege is on full display) was the extent to which nbsp;nbsp;nbsp;nbsp;nbsp;one is required to surrender one’s basic civil rights and – what boilsShow MoreRelatedThe Working Poors Impossibility of Survival Essay907 Words   |  4 Pagesemployers must abide by the minimum wage policy which states that they must not pay their employees a wage below the set minimum wage. It is often believed that it serves as a protection for the citizens. 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AfterRead MoreBenefits Of Minimum Wage1014 Words   |  5 Pages Minimum wage is a struggle for many Americans and I believe it needs to be raised. The minimum wage of the United States is $7.25 an hour. It is a rate that isn’t letting many Americans live life comfortably. If the minimum wage was changed even a merely $3.75 it would change people’s lives and will let many people get by. The minimum wage of $7.25 has stayed the same since 2009 and there hasn’t been any effort by the government to change it. Ma ny states have increased their minimum wage, but IRead MoreThe Effects Of Minimum Wage On The Economy1391 Words   |  6 PagesThe Effects Minimum Wage on the Economy The controversial topic about increasing minimum wage is debated countless times over the years. Minimum wage is the lowest wage an employer can pay an employee permitted by law. The contemporary federal minimum wage is $7.25. 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Money is what helps us survive and acquire our necessities of life. Most children are instilled with the thought that going to school, getting a good education, and obtaining a good job would guarantee success and happiness; although everyone does not have that privilege, and may end up with lower paying jobs. Almost anyone can get a job at a fast food restaurant, clothing store, or any general jobRead MoreReview Of Bill Moyers s Two American Families 1110 Words   |  5 PagesIn Two American Families, a documentary film which produced by Bill Moyers, it follows the two middle class families in Milwaukie, one black and one white, for over a decade as they struggle to achieve the â€Å"American Dream†. This documentary reveals the struggle of some American families who work hard and follow the social order in the society, but have fallen as a victim in a struggling economy to a series of policy decisions made. The hand of policy ineffectively steered the lives of the two families

Business Research Free Essays

Topic ~ Introduction 1 to Business Research Byend of this topic, you should be able to: † I, Define research; 2. Describe the difference between basic and applied research; 3. Discuss the importance of business research; 4. We will write a custom essay sample on Business Research or any similar topic only for you Order Now Describe the needs to have ethics in conducting research; 5. Discuss when business research is needed and when it should not be conducted; and 6. Identify various areas in business research. ~’ INTRODUCTION Before we really understand what business research is all about, let us look at some of the definitions given by several authors of research methods. 2 ~ TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH Definition There are many different definitions that can be found on research. (i) Cooper and Emory (1995) defined research as: A systematic inquiry aimed at providing information’ to solve problems. (ii) Kervin (1992) in his book entitled â€Å"Methods for Business Research† stated that: . . Researchis the process of systematically gathering end analysing information in order to gain knowledge and understanding. l (iii) Sekaran (2003) defined it as: An organised, systernJltic, databased, critical, objective, sdentiBc inquiry or investigation into a specific problems. (iv) Zikmund (2003) defined business research as: A systematic and objective process of gathering, recording and analysing data I’foraid in zna! dng decision. .. , †¢. †¢ 0†² As you can see from the given definitions, there are many different definitions on research, however, there appears to be a consensus among these authors that research is a process 01 investigation that is carried out in an organised and systematic manner to address a specific probJem or issue. When you investigate a phenomena of interest, it must be thorough and rigorous from the beginning untill the end of the research process. Besides that, you must also conduct it in a systematic way using appropriate methods to collect and analyse data. In a business context, research is defined as an organised and systematic process of investigation to address a specific business problem or issue. TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH .. †¢Ã¢â‚¬ ¢ 3 . , ACTIVITY 1. 1 †¢ r’ ~. †¢ .~ I _ ‘. l,†~ 1. Give you own definition of business research. 2. :1. 1 Identify the key words in describing â€Å"research† from the content glVen. TYPES OF BUSINESS RESEARCH There are many areas of research that can be conducted. For example you may want to do a research on the behaviour of students in an English or Mathematics class. Or perhaps you would like to do a research in an organisation, . investigating the financial problems of a company. Whatever research that you wish to embark on, you need to understand that business research can be categorised into the following: Basic Research Applied Research Figure 1. 1: Business research component 1 . 1 . 1 Basic Research , Basic research is usually conducted to improve our understanding of certain issues rather than its immediate application. This research is also known as fundamental of pure research. For example, you might be interested in whether personal characteristics influence students’ courses choices. Basic research aims to make a contribution to knowledge rather than providing solution to a spe. cific problem or issue. 1 . 1. 2 Applied Research Applied research is done with the emphasis of solving a specific, existing problem. It is very specific in nature and is directed towards making decisions. An example of an applied research is when an organisation wants to improve its employees’ performance that has been declining lately. 4 ~ TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH Although the primary objective of basic research is to gain knowledge, such knowledge developed from the research can be used to solve specific problems or issues. For example, researching the causes of low successful rate among small and medium entrepreneurs ‘ill offer many solutions to reduce the phenomenon, which leads to further research on it, and suggest how the low successful rate can be improved. † ‘â‚ ¬j (‘. ~ †¦ †¢. SELF-CHECK ,. 1 ‘†Ã¢â‚¬ ,,-‘ Given the situation below. discuss whether the following scenario falls under the category of basic or applied research. . ,- †¢ The management ofOUM wants to analyse the importance module to their independent post graduate students . of course †¢Ã¢â‚¬â„¢ A researcher investigates consumers’ perceptions towards a newly design Proton car, Persona. Whether you are doing basic or applied research, it is important for you to understand that both researches are undertaken in a scientific manner. 1. 2 IMPORTANCE OF BUSINESS RESEARCH Let us look at the importance of business research by looking at why do you have to do it. 1 . 2. 1 Why Do You Have to Do Research? Each day managers are confronted with issues and problems that require them to make critical decisions. Research conducted in an organised and systematic manner will enable them to assess or check whether a specific action, program or policy has the expected effect. Research will provide managers with opportunities to gather information about the characteristics of the current situation. For example managers may want information to answer questions, to make decisions or to determine whether a problem exists. It also allows managers to identify problem situation before they grew out of the management’s control. TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH .. †¢Ã¢â‚¬ ¢ 5 Lastly, research offers management n avenue to comprehend and better appreciate various factors and effects of factors that contribute to an existing situation or problem . †¢ 1. Why managers should know about research? 2. Why is research important? 1. 3 ETHICS IN RESEARCH When conducting a specific research, the researcher is required to observe certain . code of conduct or norm of behaviour. Ethical behav iour starts with the researcher who conducts the investigation, the respondents who provide the information, the analysts who analyse the results and every team member who will be involved in the presentation of the findings and recommendations. According to Cavana, Delahaye and Sekaran (2001), as researcher, you have responsibilities to the society, the client of the research and the people involved in the study. †¢ To the society – all researchers must uphold the moral . standards of the research profession. They should not engage in plagiarism, fraud or deceptions. Cite properly if you are refering or using other people works, as illustrated in Figure 1. 2. . ‘lhis Into ‘1(J ‘((‘,[ f,1 . ! _~I~( It L{)U’I~~ A It rR. or~,~11. .†¢ Figure 1. 2: An example of citing the source properly Source: http://www. lib. lsu. edu/instruction/ tigertail/nf/ od ule3 / images / plagiarism. GlF †¢ To the client of the research – the researcher must ensure that he/she produces high quality research. He/she must also ensure that all information regarding the research be treated as private and confidential. 6 ~ †¢ TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH To the people involved i n the study – should not be physically, psychologically and legally harmed. It is also the responsibility of the researcher to ensure the anonymity of the people involved in the study. Coercion, undue pressuri and stress on the people involved in the research should be avoided. :-; -â€Å"–:- .. †¢. †¢.. ~~ -yf– – –1.. ‘-. I-‘:. †¢. †¢1f7 ~ ~, †¢ f’,,’ ;~SELF~CHE(K f. 3 † Give some examples of business research in your particular field of interest. _ ,~-:;~†Ã¢â‚¬ Ã¢â‚¬Ëœ~~~~~~~. ;;~;~. :~~::;:;~;;;-~,~~~~~~-:;;:;-~~~~~~~ o For further readings on business research, you may go to the following websites: www. accenture. com/Global/Research_and_Insights/lnstitute_For_High_ Performance Business. htm www. apmforum. com/research. htm OQJ 11111 †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢6†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢~†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ Q †¢ †¢ †¢Ã¢â‚¬ ¢ †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã ¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ ~  » 0†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã‚ « †¢ Research is a pertinent part for managers. †¢ Business research is a systematic and objective process of gathering, recording and analysing data for decision making. †¢ Research can be categorised into basic and applied research. †¢ Basic research is usually conducted to improve our understanding of certain issues rather than its immediate application. †¢ Applied research is done with the emphasis of solving a specific, existing problem. 10 ~ TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH †¢ Managers should have knowledge in conducting research even though they may not be directly involved in the research concerned. †¢ Researcher has the responsibility to observe certain code of conducts to society, the people involeed in the research and the client of the research. †¢ A manager determines whether business research should be conducted by considering time constraints, availability of data, the nature of the decision to be made and benefits of the research information in relation to cost. †¢ The major area of business research that would benefit the organisations KEY TERMS 0†³, †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Applied Research† †¢ †¢ †¢ †¢ †¢ a _ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Research Ethics Business Research t †¢ 1. Explain the definiton of research. 2. Why should a manager knows about research? 3. F~r what purpose is basic r~search important? Give examples of basic research. 4. When is applied useful? 5. Discuss some business research you have read. . 6. research, as distinct from basic research, List the factors that need to be taken into consideration before embarking on a research project. †¢ †¢ †¢ TOPIC 1 INTRODUCTION TO BUSINESS RESEARCH †¢Ã¢â‚¬ ¢ 11 Bryman, A. Bell~E. (2003). Business research methods. New York: Oxford University Press. Cavan a, R. Y, Delahaye, B. L. , Sekaran, U. (2000). Applied business research: Qualitative and quantitative methods. Australia: John Wiley and Sons. (2003). Business research: A practical guide for undergraduate and postgraduate students. (2nd ed. ). New York: Palgrave Macmillan. Collis, J. , Hussey†R. Cooper, D. , ’ Schindler, McGraw-Hill Irwin. p. s. (2006). Business research methods. (9th ed. ). Kervin, J. B. (1992). Methods for business research. New York: Harper Publishers. . †¦ Collin Sekaran, U. (2003). Research methods for business: A skill-building approach. New York: John Wiley Sons. Zikmund, W. G. (2003). Business research methods. Thomson USA. South-Western, †¢ How to cite Business Research, Essays

Pervasive Computing and Communications Workshops

Question: Discuss about the Pervasive Computing and Communications Workshops. Answer: Core Brand Values of Google Google has implemented one of the most diverse organizational cultures in their workplace (Liu, Au Choi, 2014). As a result, they were able to build some unique and effective core brand values that are discussed below, The management of Google is always keen to recruit and work with talented and experienced people. The workplace environment of Google is built in a way that employees can flourish and grow. Google is a quantitative company that uses data to make decisions (Zhu Westphal, 2015). Technology innovation is their main objective and they have always built world's best technology and products. In Googles challenging and energetic work environment, the management celebrates their success and each others accomplishments, professionally and personally. Future planning of Google Cloud computing has made the Server Message Block market (SMB) market a gold mine for service provider organizations. According to Choi and Varian, (2012), through cloud computing, Google can not only retain its current SMB base but can also attract new small business organizations that will help it to gain a competitive advantage. Microsoft has already done a great job in the SMB and enterprise markets. They have moved their traditional applications and platforms to the cloud that made it easier for them to run the business on a high note. That is why; it can be said that Google had to confront Microsoft head-on in cloud computing segment. Google's decision to take on Apple is another right decision taken by the management. Every four out of five smart phones in the world are equipped with Android OS. Still, consumers prefer "I-Phones" as only Apple can release upgrades and updates which are easier for the customers to follow. On the other hand, manufacturers of Android are slowly but steadily trying to cut Google out of the loop by adding their own tweaks to the software. As a result, Google was losing their grip and Apple started to improve their market share. On the other hand, Google gains its biggest revenues from the advertisement (Choi Varian, 2012). That is why; the management wants as many people as possible on the web. The more users are there on the web, the more advertisement Google can sell. Therefore, to keep their revenue stable and to keep improving in the future, Google has decided to launch their own smartphone Nexus that will help them to control Android and all relevant software once again. Googles move to quit China because of censorship issues was not a good decision. It is true that Google experienced a number of cyber attacks in China and discovered that Gmail accounts of Chinese human rights activists were hacked (Tan Tan, 2012). All these happened because of the censorship rules and regulations of the country. Some said that Google took the right decision; however, the global companies must understand that they will face different challenges and policies in different countries (Lwe, Mandl Weber, 2012). Some of the policies will create obstacles and will prevent global companies to conduct business. Quitting is not an option as they can adopt alternative ways. For example, Google could add censorship evading functions through its web browser Chrome (Mason 2013). Microsoft Microsofts strategy In its initial days, Microsoft was competing against Netscape that had 72 percent market share. During that time, Microsoft implemented a strategy where their new web browser Internet Explorer was collaborated with its office products such as Excel, Word and PowerPoint. Therefore, users who wanted to use Office products became an Internet Explore user also (Pisano 2015). During a poor economic time, when the consumers denied Vista, Microsoft launched a campaign named as Windows life without walls. A series of commercials were also launched under the campaign of I m a PC. These campaigns helped the organization to improve morale of the employees and gain loyalty of the customers. Besides, in order to understand what the customers want and how they like to buy products, Microsoft opened a number of retails stores in 2009. This helped the organization to observe the customers closely. Pros and Cons of "I'm a PC" campaign The campaign was launched by Microsoft to challenge the Get a Mac promotional campaign of Apple. However, through this campaign, Microsoft could identify the customers who were looking for fancy designer computers. It also exhibited the innovative power of the company and the usage pattern of the updated version of the machines. Besides, Apple, through their campaign tried to convince customers that computers are of no use (Peng 2013). However, Apples campaign was launched with the same aims and objectives. As Apple was the first company to launch such as campaign, they got all the credits, as there is no place for copied contents. Acknowledging Apples campaign According to Shapiro and Varian, (2013), the decision of acknowledging the campaign of Apple was a good decision made by Microsoft. Apple, through their campaign tried to prove that PC is a dull and clunky thing. Microsoft had to do something to protect their place in the market. That is why; they launched that campaign and promoted their capability of innovation. This campaign helped the organization to gain loyalty of their employees and customers. Besides, Microsoft had to launch a campaign for another reason. Apple started to convince people that personal computers are useless. If Apple could finish their campaign successfully, the chances were high that Microsoft could lose their entire market share. IDEO Reason behind IDEOs success The primary reason behind IDEOs success is their focus on establishing an effective plan that helped them to gather information by conducting widespread market research. The management of the organization worked hard to integrate buying behavior of the customers along with product life cycle (Chudasri, Walker Evans, 2013). On the other hand, IDEO also took a positive approach towards design thinking which is known as the study of consumer behavior (Fuerderer et al., 2013). Their design thinking was developed based on practical needs and demands of the customers. Besides, the organization also provided superior customer services that helped the consumers to solve any product related problems. The management of the organization could also keep their customers highly interested to the products offered by the company. Regular communication with the consumers and clients along with behavioral mapping, IDEA could achieve success in the industry. Behavioral mapping helped the company to le arn and access the behavior of the customers. Last but not the least, IDEAs focus on improving technology also helped it to upgrade the products they are offering. That is why; they are able to serve their customers at a higher level. Challenges faced by IDEO in research and designing While doing research in order to improve the designs of its products, IDEA faced biggest challenges from the customers. Success of a research depends on data collected from the customers (Ahmed, Ting Johl 2015). Most of the times, while conducting a research, the organization had to work tremendously hard to collect proper information in order to create a customer friendly product design. Brand awareness for IDEO Being a consultancy organization, brand awareness for IDEA mostly comes from its great services. IDEA helped several organizations to solve critical problems related to usability issues. As a result, it could create a number of success stories among the customers. The organization also won many awards for it and clients (Leenders Dolfsma, 2016). These things helped to generate positive brand awareness for the organizations. Besides, the management of the organization is continuously framing new methods and procedures in its development and enhancement. As a result, they are able to improve their brand awareness. Their brand awareness has helped the organization to have clients such as PepsiCo, Ford, Nike, Bank of America and Prada. FULLA DOLLS Pros and cons of FULLA DOLLSs selecting marketing Fulla Doll is known as an alternative product of Barbie doll and is marketed mainly in Islamic and Middle Eastern regions. After it was marketed first time in the year of 2003, Fulla Doll became a role model for young Muslim girls with many families who wanted their daughters to dress like Fulla. The biggest advantage of Fulla is it is marketed only in Muslim countries where Barbie is banned because of its outer looks. Fulla came with a certain body composition that was similar to the Muslim culture (Bahemia Squire, 2013). As a result, parents had no problem and allowed their daughters to play with it. In spite of being tremendously famous in some countries, the biggest disadvantage was its limitation. As a result of regionalism marketing, Fulla could not tap into worldwide market and could not generate exemplary figures. Strategy to improve sales and segmentation of Fulla Dolls Currently, the management of Fulla Doll is mainly focusing on the Islamic countries where Barbie doll is banned due to its western looks and outfits. There, Fulla Doll serves as an alternative product of Barbie; however, it comes with Muslim fashion that includes hijab and abaya. Manufacturer of Fulla Dolls, which is New Boy Design, will have changed their strategy, which is to focus only on Muslim countries (Dunn Dunn, 2016). They will have to improve their advertising strategies to appeal to customers from different languages and religious beliefs. Besides, they will have to tap into foreign markets such as UK, US and other European counties; however, keeping the original ideas intact. "JIM Thomson Thai Silk Company." Strategy to extend product line Jim Thomson Thai Silk Company is considered as the leading Asian lifestyle brand in Thailand. The main reasons behind its success are its range of products that includes fabrics, accessories, apparels and upholsteries. Besides, the company is also good in blending Western designs along with Thai heritage and traditions (Sohail, Naz Malik, 2014). The organization is also connected with Ed Turtle that is a famous US designer known for customizing fabrics and products for projects of Park Hyatt Hotels and Aman Resorts. Besides, these two famous hotel brands, the company also serves hotels such as Conrad and The Oriental. Difference between JTTS and other brands The specialty of JTTT is their unique idea of mixing Thai traditional designs along with contemporary Western design. Besides, the organization made a triumphant conversion from silk fabrics to home furnishing (El-Bassiouny 2014). These extensions allowed the company to gain a competitive advantage over its rivals. Besides, it has also placed JTTS as a company that is way more different than other organizations in the same industry. References Ahmed, S., Ting, D. H., Johl, S. K. (2015). An Evidence of the Seamless Experience: Touchy Promotional Campaign. Global Business and Management Research, 7(2), 63. Bahemia, H., Squire, B. (2013). A Conceptual Model of Open Innovation for New Product Development Projects: Towards a Contingency Theory.J. Tedd, Open Innovation Research, Management and Practice, 129-156. Choi, H., Varian, H. (2012). Predicting the present with Google Trends.Economic Record,88(s1), 2-9. Chudasri, D., Walker, S., Evans, M. (2013). Directions for Design Contributions to the Sustainable Development of the Handicrafts Sector in Northern Thailand. IASDR 2013, 24-30. Dunn, R., Dunn, A. G. (2016). Bad Dolls/Reappropriating Badness Performing the Feminine with Reference to Arab Muslim Dolls and Tiqquns Young-Girl.Journal of Middle East Women's Studies,12(2), 275-283. El-Bassiouny, N. (2014). The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers. Journal of Business Research, 67(2), 42-49. Fuerderer, R., Herrmann, A., Wuebker, G. (Eds.). (2013). Optimal bundling: marketing strategies for improving economic performance. Springer Science Business Media. Leenders, R. T., Dolfsma, W. A. (2016). Social networks for innovation and new product development.Journal of Product Innovation Management,33(2), 123-131. Liu, C. Z., Au, Y. A., Choi, H. S. (2014). Effects of freemium strategy in the mobile app market: an empirical study of Google play.Journal of Management Information Systems,31(3), 326-354. Lwe, R., Mandl, P., Weber, M. (2012, March). Context Directory: A context-aware service for mobile context-aware computing applications by the example of Google Android. InPervasive Computing and Communications Workshops (PERCOM Workshops), 2012 IEEE International Conference on(pp. 76-81). IEEE. Mason, E. (2013). Shaking up the anaconda: the new face of censorship in China. Index on Censorship, 42(2), 43-45. Peng, M. W. (2013). Global strategy. Cengage learning. Pisano, G. P. (2015). You need an innovation strategy.Harvard Business Review,93(6), 44-54. Shapiro, C., Varian, H. R. (2013). Information rules: a strategic guide to the network economy. Harvard Business Press. SOHAIL, R., NAZ, R., MALIK, N. A. (2014). A Postcolonial Study of Barbie Phenomena and its Implication in Pakistani Urban Context.European Academic Research,11(5), 6949-6980. Tan, J., Tan, A. E. (2012). Business under threat, technology under attack, ethics under fire: The experience of Google in China.Journal of business ethics,110(4), 469-479. Zhu, D. H., Westphal, J. (2015, January). A Structural Theory of Power, Strategy, and Performance. InAcademy of Management Proceedings(Vol. 2015, No. 1, p. 18452). Academy of Management.