Repot Plan Research Paper Example | Topics and Well Written Essays - 750 words

Repot Plan - search Paper ExampleEver since then, the company has owned more than 17,000 distribution stores globally with its produce motley ranging from drip brew coffee, snacks, salads, hot and cold sandwiches, coffee beans, and some other hot and cold drinks. Today, Starbucks is facing steady competition from other coffee house plaques and the educational control globally (Schultz & Gordon, 2011). This paper outlines a troika year strategic counseling proposal to Starbucks managing board of directors based on the strength, weaknesses, opportunities and the threats of the company and other factors. This proposal wraps more than a few aspects that allow for significantly contribute to the growth and development of the Starbuck organization. The architectural broadcast reviews several subjects such as strategic marketing procedures and attainable financial policy. In order for the go with to remain competitive in the world market, the management of the organization has to review several factors in the organization such as management policies, obtainable opportunities, expansion and economic plan strengths, marketing, weaknesses, risks that the organization face in the market with exceptional knowledge of the capability of the strategic management plan. Within the span of 3 years, Starbucks should get up customers confidence on their services and products such as take forth services (Bussing-Burks, 2009). Take away services are appropriate and this will enable customer to carry their well packed products. This will make the customers energise an option of purchasing Starbucks products because they are consistent and reliable The three year system should ensure that the organization remains to be one of the best coffee house companies globally. The managing board of directors should shit more than a few mission statements that describe their products, their partners, their customers, and its stores. The managing board of directors should hire a strategic plan consultant and facilitator in order to aid the organization with strategic formulation and write the companys vision and mission statements. Mission and vision statement are appropriate in the development of the three year strategy. The objective of the mission and vision statement is to target the audience and define the business. The comments of the company are determined by the mission and the vision statement of an organization (Bussing-Burks, 2009). Therefore, the managing board of directors should change the companys description in order for the three year strategy to be achievable The business plan of Starbucks should illustrate the industry and the market knowledge as well as the research that will be conducted by the management for the organizational development. One of the major factors that should be considered by the managing board of directors is the industry description and outlook. Industry description and outlook involves the current size and the his toric development rate and other factors that have contributed to the growth of the organization. This aspect is significant because it will assist the managing g board of directors to acquire appropriate study about the target market in the adjacent three years. However, for effective success of the strategic management proposal, the managing board of directors should identify the SWOT analysis of Starbucks organization. The purpose of the strategic management is to ensure that in the next thre