Motorola Mobility/Mgt 521

Business abstract Part I Motorola Mobility MGT/521 University of Phoenix Business Analysis Part I Motorola Mobility Deciding whether or not to invest in Motorola Mobility Holdings Inc. (MMI) requires critical and creative thinking. Research provides a greater understanding of bloodline trending in order for stakeholders to make educated finishs regarding personal and demarcation investments. The following(a) passages present part one of a common chord-part business plan intentional to aid the author, a mutual fund manager, in making a fundamental investment determination.A bone up analysis of Motorola Mobility Holdings Inc. proposes pertinent details, encompassing congenital and outside stakeholders needs, and further providing a scope of investor needs and how they are met by MMI. SWOT Analysis SWOT Analysis is a useful proficiency for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face (Mind Tools Ltd, 2011, SWOT Analysis, para. 1). The subsequent paragraphs work a snapshot of Motorola Mobility from an internal and external perspective. StrengthsOperational efficiency. Resourceful manufacturing is an integral chemical element of an efficient operation. Motorola (2011) stated, From the warehouse floor to product delivery, mobility solutions provide access to info in real time and help automate operations, ultimately creating a seamless, error-proof work environment (Motorola, 2011, Manufacturing, para. 1). MMI allow for have no debt at spinoff. check to Brand (2011), the disjointing of Motorolas corporate business divisions, Motorola Mobility and Motorola Solutions, means zero debt for MMI upon development.Therefore, the newly delineate entity is more easily leveraged and less inclined to accrue disadvantageous debts. A pioneer of cellphone phones. Motorola is a failer in the market for cell phone technologies and has forged a direct path to success. Motorola is one o f the pioneers of supple phones, and on with Nokia and Ericsson it has one of the biggest and most take inable phone patent portfolios in the world. (Barak, 2011, Devices, para. 8). Innovative Products. Motorola Mobility has two of the most scientific smartphone products on the market.A Middle eastmost news portal, Al Bawaba (2011), proposes one wind innovative Motorola product is passing regarded in Middle East and Africa Motorola ATRIXis the worlds most the right way smartphone with a dual-core processor that is the fastest yet offered in a nimble phone and is designed to essentially become a users primary digital hub to create, edit and interact with documents, media and content. (para. 7) Weaknesses Weak profitability. Motorola Mobility Holdings Inc. , spun off in January from Motorola Inc. declined in New York trading after the Droid smartphone maker expect profit for this quarter and full year that trailed analysts estimates (Miller, 2011, News, para. 1). While the c urrent financial forecast is stunted, long-term focus on profitability is the key. Poor Customer returns evaluations. Customer satisfaction is a dynamic component of any business whether the business is corporate, entrepreneurial, or nonprofit. According to Customer Service Scoreboard (2011), an online review and rating system, Motorola Customer Service rates a disappointing score of 36. 33 out of a possible 200.Lag in LTE technologies (4G products). Motorola Mobility is s insufficiencying in the outturn of LTE technologies, causing a decrease in the troupes market shares. MMI is currently working(a) toward the manufacturing of patented silicon for the 4G products in the lineup. However, according to Woyke (2011), the competitors are taking the lead in the LTE market. Opportunities Google to acquire Motorola. The learning of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in liquid computing ( Google, 2011, Investor Relations, para. ). Merging two well-established entities which complement one another(prenominal) will prove to enhance an already-flourishing group of technologies at the core of the nomadic industry. Strong demand for Android. Arecent report from Nielsenshowed that Android controlled 39% of the domestic smartphone market, with Apples iOS controlling 28% (Meyer, 2011, Devices, para. 4). The statistics are fond for MMIs existing innovations and are suspected to change magnitude with the sales of the upcoming lineup. Expanding smartphone lineup.Atrix, Droid X2, Droid Bionic, Droid 2 Global, and Photon 4G are five Android-based smartphones Motorola has in the lineup with the potential to compliment the Googles acquisition of Motorola Mobility (International Business Times, 2011, para. 2-8 ). With the current demand for the Android platform and technologies in the active arena, the five forthcoming Motorola smartphones are expected to stir up the belligeren t market. Threats Competitive Pressure. According to a current Yahoo Finance broadside of a Dow and Nasdaq report, Motorola Mobilitys primary competitors are Apple, Cisco Systems, and Nokia (YahooFinance, 2011). As the demand for level(p) more enhanced technologies become greater, Motorola Mobility will also find a need to stay ahead of not only the existing competitors, and competitors in the making. Pending US litigation. Motorola is in a longstanding queen struggle against several top companies in the mobile technology and electronics industry. Google acquired three pending US litigations along with the acquisition of MMI. According to United States leading patent law blog Patently-O (2011), Google also acquired awaiting lawsuits with TiVo, Microsoft, and Apple regarding patent infringements.Investment conclusion The decision to invest in Motorola Mobility is not an easy assessment to make. However, as a mutual fund manager, the educated decision is based on the information gained from the SWOT analysis conducted. Internally, MMI is strong with above-average manufacturing efficiencies. Additionally, the quality of smartphones made by Motorola signifi brush offtly compliments Googles existing Android platforms. Externally, with Googles acquisition of MMI, the business decision to invest in Motorola Mobility is a secure long-term decision accompany with only a few risks.Internal and External Stakeholders and Needs Motorola Mobility is a spinoff company which separated from Motorola and then immingled with Google. Internal stakeholders include both Motorola and Google along with the employees, shareholders, manufacturers, customers, suppliers, traveling consumers and home consumers of the innovative mobile technologies. External stakeholders of MMI include widget manufacturers, service providers, social media, marketers, advertisers and application developers. Every stakeholder has a need which, ideally, must be met by the coupled organization.MMIs in ternal stakeholders need increased sales, economic supplies, and efficient processes. However, external stakeholders seek efficient and effective platforms and software in order to make use of the mobile technologies supplied. Need Fulfillment and Implications At the present time, Motorola Mobility is deficient in profitability, but is excelling with product manufacturing efficiencies and processes. Profitability can be expected to increase over time as the merge with Google stabilizes and leverages the overall company portfolio.Furthermore, the sales can be expected to increase with the introduction of Motorola LTE products once the company establishes and patents the unique silicon currently in the works. Finally, the existing Android-based platforms Google has already patented are complimentary to Motorola Mobilitys offered products and also the devices in the lineup to be launched. On the other hand, one of MMIs chief focal points should include a goal of improving the quality of service provided to the consumers. change magnitude orientation time and interactive training would provide more compound and knowledgeable employees.Conclusion Motorola Mobility Holdings is currently struggling with profits, customer service standards, and competition however, the notion to invest in the newly-acquired company is sound regardless of the existing risks. As shown in the provided SWOT analysis, MMI has several favorable factors in the immediate mobile technology market. With MMIs historical cell phone quality, current and future innovations, lack of current debt, recent merge with the prominent Google Company, and ever-growing demand for mobile technology, the decision to invest stands firm. After all, between Motorola nd Google, even the companys minor flaws and external pressures are presently under control and projected to stay that way. References Al Bawaba. (2011, February 6). Motorola to showcase most powerful innovative mobile devices. Retrieved from http //www. albawaba. com Barak, S. (2011, August 15). Googles shout out for Motorola Mobility a play for patents only? Retrieved from http//siliconvalley. rcrwireless. com Brand, C. (2011, January 11). Motorola Doubles Down on mobile phone Phones with Mobility Unit Spin-Off, But Should Investors Tread Carefully? Retrieved from http//www. peridotcapitalist. om Customer Service Scoreboard. (2011, family line 5). Motorola Customer Service. Retrieved from http//www. customerservicescoreboard. com Google. (2011, August 15). Google Investor Relations. Retrieved from http//investor. google. com International Business Times. (2011, September 2). Top 5 Android-based Motorola Smartphones That Could Compliment Google-Motorola Deal. Retrieved from http//www. ibtimes. com Meyer, D. (2011, August 15). RCR Wireless. Retrieved from http//siliconvalley. rcrwireless. com Miller, H. (2011, July 29). Motorola Mobility Drops as Profit Forecast Trails Estimates.Retrieved from http//www. businessweek. com Mind Tools Ltd. (2011). SWOT Analysis. Retrieved from http//www. mindtools. com/pages/article/newTMC_05. htm Motorola. (2011). Manufacturing. Retrieved from http//www. motorola. com Patently-O. (2011, August 15). Googles Purchase of Motorola Mobility. Retrieved from http//www. patentlyo. com Woyke, E. (2011, July 15). Motorola Seeks To Shore Up Weakness In LTE Devices. Retrieved from http//www. forbes. com Yahoo Finance. (2011, September 2). Motorola Mobility Holdings, Inc. (MMI). Retrieved from http//finance. yahoo. com